Inviting Your Prospects to Your Party
By Monica Meadows, CEO, 2MQ Consulting
Have you ever been invited to a party only to realize in a very short time that you don’t fit in? Have you ever hosted a party only to look across the room and see that 3 of your guests are by themselves and appear to be having a miserable time?
To host an awesome party where your guests have a memorable and enjoyable experience, it is important that you know as much about your guests as possible. It is also important to invite the right guests to the right type of party. Here is food for thought to consider for your digital content marketing strategy your flight school.
Successful Marketing Party Tips
➢ Buyer Personas or ICPs (ideal customer profile) keep you focused on addressing customer priorities instead of your own.
➢ You can create separate ad content for each of your defined buyer personas. This advanced level of targeting increases conversion rates and improves social ad campaigns.
➢ Engage your customers including content they would find interesting, and it may not be directly but indirectly related to aviation.
➢ Remember to keep track of your data (# of conversions and calculate your customer acquisition cost) following your campaigns based on the sales cycle for individual programs at your school for future planning. Adjust accordingly
